What is a trademark?

A trademark is a sign consisting of words, numbers, characters, and graphic symbols used to distinguish a product or service. It is registered in the trademark register located at the Industrial Property Office. The trademark owner can be any natural or legal person. By registering a trademark, the owner also acquires the right to use its mark (®), which may be placed on the packaging after the mark, expression, or directly on the statement to which the trademark relates.

Why register a trademark?

By registering a trademark, its owner acquires an exclusive right to use the given designation. No other person may use the sign-in business without the consent of the trademark owner. This gives a clear signal to your business partner that by working with you, he is getting a real original and not an imitation. This allows you to have a legal monopoly in the area in the market.

With the trademark, you also get the right to use the ® brand on your products. However, owning a trademark is not just a manifestation of your image, it is primarily a manifestation of your ability to be exceptional and successful in your area of ​​business. Once registered, a trademark becomes part of your property immediately, and as your business grows, so does its value. This is the good name of your company.

And why with us?

Trademarks are one of our main specializations. Company owner and patent attorney Ing. Ivan Belička worked at the Industrial Property Office from 1996 to 2002, from 1999 to 2002 as the head of the national trademark department, where he gained invaluable experience and knowledge in this area.